Scripts Essay Example | Topics and Well Written Essays - 500 words

Scripts - Essay Example This unspoken knowledge is about the customer experience more than what he did. For example, when a customer gets served in a restaurant, his serving and his experience at the restaurant both count. Therefore, to model customer scripts in an efficient manner, the service providers usually have to design simulations to proceed. One helpful tool in this regard is the mental models that define how and to what extent a course of events are related to a specific service facility. The next step is to make a distinction between the real and probable consumers by looking at the differences between the scripts, and to make related service solutions. Effectively consistent services are then designed for every type of customer that he is also able to understand easily through scripts. This way, we can say that scripts are very advantageous when they are used to design tremendously standardized services (Fitzsimmons and Fitzsimmons). Once the service providers take hold of the customer script, t hey get facilitated in designing the service process enabling the customers to effortlessly steer through that service process along with giving them the idea how they can be a part of the service production. However, the designers need to create such a service design that easily incorporates the differences in customer scripts.